Large corporations may have foundations set up to allocate funding through grants to organizations such as yours. This may come from an endowment or through the earnings of the company.

The corporation is very likely providing funding for the sake of good public relations, a positive image within the overall community, as well as the opportunity to give back and make the community stronger. Since they need to justify to stockholders why they are giving away money, they may request they be clearly recognized for their efforts. You can do this in an announcement at your event or with their name on your literature.

A clear distinction must be made between the for-profit corporation and the nonprofit organization. Does the fact that the corporation's name is associated with your organization change the image or alter the work being done by your organization in any manner? Does it alter the public perception of the organization?

Consider which companies do and do not serve as a good match for your organization. If the public perception will be more focused on the corporate sponsor than on your cause, or if the company is asking to have a say in how you proceed with your fundraising agenda, then they may not be right for you. Money with strings attached can end up costing you more in the long run. Most companies won't ask to be involved, just apprised of the progress made by your organization. The public relations goal of the company usually means simply acknowledging it in some manner that puts its name in front of the public but does not interfere with your mission.

Keep in mind that corporations may change their grant formula. Those that have historically supported the arts may opt instead to award grants to organizations that foster leadership to the underprivileged. Stay current with your research, and try not to become reliant on any one corporate foundation.