So you've got all your ducks in a row and you're ready to get started. How do you distinguish yourself from all the other aspiring filmmakers out there? How do you get someone fired up about your script? Most importantly, how do you sell your story and yourself as a filmmaker?

The most important factor when entering this phase of promotion is that you're completely comfortable with your story and are prepared to satisfactorily answer any questions a potential agent, producer, or director may ask. When you're ready to roll, it's time to pitch your script.

Simply put, pitching is an attempt to sell your script and film to a producer or investor who could potentially agree to make your film (see Chapter 7). A typical pitch session can last around five to fifteen minutes, during which you want to describe the plot, characters, conflict, and any special elements that could help sell your film. During a pitch session, you describe your story in such a way as to highlight the artistic or commercial potential. This is a sales pitch, and as with any other sales pitch, you need to show enthusiasm and knowledge while at the same time presenting yourself in a professional manner. With a bit of luck, you'll generate enough interest to incite future meetings and negotiations.