Christmas in the 1920s
The 1920s bring to mind the age of flapper fashion and jazz music, but the years also brought new fashions in art and architecture, from art deco to modernism. Frank Lloyd Wright was active in this decade, and in 1927, Charles Lindbergh made the first solo flight across the Atlantic in the Spirit of St. Louis. Hot toys included die-cast metal toys, the Raggedy Ann doll, and, toward the end of the decade, the yo-yo.
Your Christmas Budget in the 1920s
At less than $40.00 (even in 1920s dollars), a Persian rug would have made a good investment in both décor and value.
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Winter overcoat: $18.50
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Fountain pen: $2.50
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Silk hat: $7.50
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Victrola brand phonograph: $99.80
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RCA Radiola (“musical quality unsurpassed”): $115.00
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RCA Radiola with loudspeaker: $150.00
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Persian rug: $38.75
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One-pound box of chocolates: $6.50
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Ladies’ silk umbrella: $10.00
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Toy tool chest: $1.55
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“Juvenile model” bicycle: $48.75
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Girls’ ice skates: $5.00
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“Beautiful stately jointed doll” with wig, dress, shoes, and stockings: $1.95
In the News in the 1920s
“Peace on Earth” Near Fulfillment
—Boston Globe headline, December 25, 1921, lead story referring to progress in a Washington peace conference of major international powers
Prohibition Makes Its Presence Felt
Shortly after the Volstead Act went into effect, federal authorities issued an announcement, apparently meant for inclusion in Christmas Eve editions of the nation’s newspapers, that the use of “fermented wines for sacramental purposes” during religious services would be forbidden. The substitution of a “specially prepared fruit juice” was said to be under consideration by major religious leaders.
Festive Fact
At an elite Christmas party attended by Charming H. Cox, the governor of Massachusetts, prohibition agent Harold Wilson seized four bottles of White Horse Cellar whiskey. A major scandal ensued, and the bottles disappeared under mysterious circumstances.
Way of Women at Christmas Puzzles a Woman
Why Not Start List Now (December 5) and Do Your Christmas Giving Sensibly, with Regard to Feelings of Others, as well as for Time, Strength, and Money? Leaving Everything until Last Minute Makes Season Harder for Clerks and Spoils Holiday!
—Headline of an article in the December 5, 1926, Providence Journal, urging procrastinating wives to show a little more thought during the holiday season. The article is accompanied by an illustration of an unnamed acquaintance of the author’s who “used to dread Christmas and spent the whole holiday in bed, utterly spent, and with ice-bags at her head and feet.”
A Christmas Card Suggestion of the Era To a Stout Lady in a Short Skirt
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May your silk hose be filled to overflowing
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With all the gifts that Santa’s shops comprise
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And may you have the joy that comes of knowing
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It takes so much to fill a hose your size.
—Anonymous poem, circa 1925
Christmas Advertising in the 1920s
With the approach of the world’s greatest holiday, the question of Seasonable Clothing and Suitable Gifts for family and friends absorbs the attention of the majority of the people. How to satisfy this very laudable ambition is the question. Let us help you. Go to the JOYCE STORE nearest you . . . You don’t need to pay cash for your Xmas clothing! We will gladly charge your purchases and you may pay for them in easy partial payments—next year!
—Joyce Store advertisement

