Calendar of Future Events
As the host of an event, you become privy to many social affairs in your area. You will get invitations to events throughout the year. A secret in event planning is becoming involved at the planning stages rather the stage when you receive an invitation. As you become introduced to guests at events, make note of any upcoming events that might be mentioned in casual conversation and mark each one on your calendar.
Your client is a great avenue through which you can make additional contacts. At the end of your follow-up call with your client, assuming the event went well, ask your client to pass along your contact information. Refer to specific conversations you may have had with her guests. Mention your interest in specific events in the conversation. Accept a guest's contact information only if your client offers.
When an upcoming event is mentioned by guests, politely ask for additional details but do not pry. Picking up on certain details such as the company or organization hosting the event might be enough to get your foot in the door. Once the event is over, contact the organization to market your services for the upcoming event. If planning stages have already begun, ask your contact to keep your information for next year and mark the event on your calendar.
During the event, you may collect quite a few business cards. After the event, use these new contacts to market your company. Your contact may lead you to a person in charge of booking events. Be sure you send a thank-you note to your new contact if new business results.