Collaborating with Industry Members on Events
Many events involve planning with industry members. Industry members may include restaurant, hotel, and hospitality staff, as well as other members of the service industry like salon and retail staff. The time may come for you to collaborate with other members of the industry on events. Market your services by hosting an event with this industry in mind.
The restaurant and hotel industry can be very influential in the food and beverage scene in your area. Purveyors, vendors, liquor companies, and wine representatives all realize industry staff can become salespeople for products. It is the servers, the bartenders, and managers of restaurants, bars, and hotels who are in the position to sell. For this reason, marketing to the restaurant industry is wise if you are an event planner at a restaurant, hotel, nightclub, or banquet facility.
As a general rule, industry staff members are knowledgeable about the trends in cuisine, wine, and cocktails. Hosting an event with a foodie focus will attract many in the industry. (
The restaurant, hotel, and hospitality industries have always targeted each other's staff. Some restaurants specifically target industry members by staying open late after most restaurants close. Catering to concierges guarantees that hotel guests will receive a referral to retail stores, salons, and restaurants.
In the beginning, choosing marketing opportunities will likely be a challenging task. The best way to decide on the right marketing strategy is by trial and error. Experiment with many types of events and advertising to determine which opportunities are the right match for your company. The more marketing you become involved with, the easier it will become to balance your calendar goals throughout the year.