Event planners have been known to go above and beyond the terms of a contract to attract clients. Adding personalized touches is a way to provide specialized services and set yourself apart from your competition. For larger events, some event planners have been known to send a gift to a client after an event. Planners may also send a gift to a client for a referral.

Stationery and Invitations

Choosing invitations may be the responsibility of the event planner if so stated in the contract. If not, assisting the client in the invitation design provides a nice additional touch. Offering to have the invitations professionally addressed will also be well received by a client. Place cards and personalized menus will impress a client if the service is not offered by the facility. Lastly, event planners have taken on the RSVP list as an extra service for some events.

Dry Cleaning

Dropping off dry cleaning is a chore that is easy to forget, and picking up dry cleaning for an event can be a monumental task in the hectic days before an event. Having an event planner arrange for dry cleaning will leave your client grinning from ear to ear.

Remember to leave yourself ample time for the dry-cleaning process. Picking up garments from the cleaner at least two days ahead of time is advised in case of mistakes and emergencies. This will also give your client time for a final fitting. Keep this offer open to the men in the event and extend the invitation to include tuxedos as well.

Car Service

Some event facilities have transportation available on their premises. Check the regulations regarding client use. In some cases, a car service is solely for airport transit. If not, offer the car to a client to make event-related errands in the area or send the car the day of the event to pick up the host.

The client may also be unfamiliar with an area, making it convenient to utilize a car service. If your event facility does not use a car service, offer to take the client to meet vendors and similar errands. Private drivers may also reduce rates to repeat clients, so make sure you develop a rapport with drivers you use on a repeat basis.

Reminders

In the beginning of your career it may not be possible to offer extra services. Certainly during busy times of the year it will be next to impossible for you to fit in extras at an event. Do not offer extra services if it means you are spreading yourself too thin. If it will compromise the event or increase your stress, do not take on extra responsibilities. Sometimes just a reminder call to your client in regards to dry cleaning will be helpful and appreciated. Ask the client what other tasks need to be completed before the event. When you can pitch in, let your client know. At the very least, your efforts will be rewarded when you phone with a reminder.

Details are subjective. One client may be perfectly fine with the thought of a detail going awry, while another client will be devastated. Consider each detail surrounding an event as being important to a client. And when things do not go as planned in the details, have solutions that will appease your client.