Pet owners have long believed that large pet-food manufacturers make the dinner decisions for dogs easier and healthier. All a good owner needs to do for the well-being of his dog is to feed her a balanced, commercially prepared food. But today's pet food market is so flooded with products that it's hard to know what to choose. Increased awareness about food sensitivities and allergies only compounds the problem, and the massive pet food recall in the spring of 2007 heightened owners' anxiety about what to feed their pets.