While you shouldn't forget about being proactive in your job search, a reactive job search also works when done effectively. Responding to job ads is an important part of the reactive job search.

When you find a posting you'd like to respond to, do some quick research before you sit down to write your cover letter. A brief review of the company's Web site is all you need to glean a few bits of information to include in your cover letter.

Remember, cover letters written in response to a posting must reveal knowledge of self, knowledge of the job, and knowledge of the employer. The samples that follow illustrate varied approaches, but they all are targeted with similar components.

The initial paragraph clearly states the job being applied for, states the desire to interview, and may introduce key qualifications. Second and, when needed, third paragraphs clearly highlight qualifications, directly connecting accomplishments and talents requirements of the job. It's here that you should demonstrate that you've researched the company.

The closing section reinforces a request for an interview and may highlight something worthy of special consideration.

The following sample cover letters cover a wide range of jobs and positions to help you write your next one successfully.