Marketing Intern

COVER LETTER BEFORE

123 Any Street
City, ST 12345

June 1, 200–

Any Name and Associates
456 Any Street
City, ST 12345

Attn: Internship Coordinator

Dear Sir/Madam:

I would love to serve as a Public Relations Intern this summer!

Over the past three years I have studied business and marketing at the Ohio State University in Columbus, Ohio. Now, as my junior year ends, I wish to explore public relations as a career field and learn as much as I can before I graduate.

I have been very, very active in campus life at Ohio State, and I have held numerous leadership and committee positions. All of these positions involved working with people of diverse backgrounds as a team focusing on a particular goal. The attached resume details all of my academic and co-curricular achievements.

From a practical perspective, I have already been an intern for a travel abroad program; for a web-based advertising company; and for Abercrombie and Fitch. Now, I so very much want to be an intern at your firm. Marketing has been a part of my life for so long, but I now want to be involved in and learn about public relations. Please review my resume for information on these three internship experiences. I know you will find that they qualify me for your position.

To arrange an interview please contact me at the above address or by phone at (555) 555-5555.

Yours sincerely,

Chris Smith

Before Notes:

  • Don't use the word “love” in a business letter.

  • Do cite academic achievements as, perhaps, your greatest asset for an internship.

  • Don't focus your candidacy on the desire to “explore.”

  • Don't forget to refer to the firm somewhere in the body of the letter.

COVER LETTER AFTER

Date: June 1, 200-
From: csmith@email.com
To: pcummings@email.com
Subject: Marketing Intern

TO: Pat Cummings
RE: Summer Internship

I definitely want to interview for and, ideally, serve as a Public Relations Intern in your Any City office this summer. Over the past three years, I have taken academic, co-curricular, and practical steps towards a career in public relations. As an intern at Any Name and Associates, I will take a giant leap toward my professional goals.

As described on the attached resume, I am a business and marketing student. My marketing courses have overviewed concepts related to promotions, media relations, as well as marketing research. For these classes, I contributed to a comprehensive marketing and promotions campaign that included planning and budgeting a grand opening event, developing media releases and promotional materials, writing a detailed proposal, and creating and delivering a PowerPoint presentation.

To develop event planning, outreach, fundraising, and publicity skills, I have been active in campus life. All positions held involved planning, negotiating, motivating, working with diverse individuals, and serving as a goal-driven member of a team focusing on outcomes. Most significant, outside of academia, I have completed various internships. Each required that I develop the skills you state as desired of a successful intern. To date, I have served as a Recruiting and Marketing Intern for a travel-abroad program; as an intern completing sales and marketing projects for a web-based advertising company; and as a marketing intern for Abercrombie and Fitch. Now, I want to be an accomplishment-oriented intern at Any Name and Associates.

I hope you will determine my candidacy worthy of a telephone interview. Please be assured that I have made living arrangements in the city for the summer. Thank you for your consideration.

Yours sincerely,
Chris Smith
(555) 555-5555
csmith@email.com

After Notes:

  • This letter of application is e-mailed, for a specific internship in a specific location.

  • A phone call revealed the name of the internship coordinator.

  • Career focus is projected, and qualifications are presented in increasing order of importance.

  • Special reference is made to what could be a crucial “hidden obstacle,” housing in the city.

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