“A consultant is anyone who carries a briefcase and comes from more than 200 miles away.” Funny, but not true. Actually, a consultant is someone who sells advice to someone who needs it. It's that simple. And this year, more than 100,000 consultants will sell advice for more than $20 billion. That's big business!
Consultants are simply experts for hire. They range from large investment firms to personal trainers. Their expertise ranges from accounting to zoning, acne eradication to zipper design, weddings to funerals. They operate from offices, briefcases, and their own homes. They are paid to know and to share. Management, scientific, technical, consumer, and lifestyle consultants are paid well for their advice — if they know how to start and run a successful consulting service. This book can help you decide if consulting is a smart career and lifestyle move for you.
This book is structured to guide you through the process of considering, planning, developing, and operating a consulting business in any one of a thousand fields. It assumes that your knowledge of business management is primarily from the outside, as a consumer or an employee. It helps you find and hone your expertise. It guides you in the structure of a profitable advice service that you can apply toward your own unique business success.
Sidebars offer additional information that you put to work right now as you plan or expand your consulting business. The sidebars include E-Fact (facts and statistics), E-Alert (cautions), E-ssential (tips), and E-Question (questions and answers), written to clarify and guide you as you start your consulting business.