According to the American Gaming Association, more than 51 million people visit casinos each year. What keeps them coming back? For some, it may be the profit motive. But for most of us, the thrill in gambling comes from a combination of the fast pace of the games and the rush we get when we find ourselves on a winning streak. Understanding the psychology of gambling can enhance your enjoyment of your sessions and help you identify potential problems before they get out of hand.