I. EXECUTIVE SUMMARYThe Company • The Industry: Widgets & Accessories • Mission Statement • Goals • Objectives • Keys to Success • Funding Requirements

II. COMPANY HISTORY

III. PRODUCT DESCRIPTIONWidgee World Widgets • Widget Accessories Category 1 • Widget Accessories Category 2

IV. INDUSTRY ANALYSISIndustry Trends • Who Buys Widgets? • Competitors • Competitors’ Pricing • Competitive Advantage

V. ADVERTISING AND PROMOTIONAL STRATEGIESMessage Conveyed • Product Rollout Strategy • Specific Advertising and Promotional Strategies

VI. OPERATIONSKey Corporate Management • Personnel • Staffing—Job Descriptions • Office Facilities • Store Facilities

VII. FINANCIAL ANALYSISKey Financial Assumptions • Profit-and-Loss Statement—Annual • Balance Sheet—Annual • Cash-Flow Statement—Annual • Break-Even Analysis • Profit-and-Loss Statement—Year 1