What business am I in?

What are my business objectives?

How will I manage this business?

What products and/or services am I selling?

To whom will I sell?

How will I sell them?

How will I price to ensure long-term profits?

Who are my competitors and how can I outsmart them?

Who are my primary suppliers and how will I make them work hard for me?

What financial records do I need to keep and why?