What business am I in?
What are my business objectives?
How will I manage this business?
What products and/or services am I selling?
To whom will I sell?
How will I sell them?
How will I price to ensure long-term profits?
Who are my competitors and how can I outsmart them?
Who are my primary suppliers and how will I make them work hard for me?
What financial records do I need to keep and why?