You're considering starting a business. Congratulations! It's a major step in developing a financial investment that can change your life. But where do you start? Buying inventory? Gathering customers? Hiring employees? Meeting with an accountant and attorney? None of the above. Instead, you start by developing a business plan. This first chapter explains winning business plans and how they are used to chart your course toward success. It starts you out on the right foot on your business journey.