Your Bidding Style
The concept of bidding style may seem somewhat nebulous. Chances are you already have a style without knowing it.
Do you tend to be conservative in competition? Do you go for the plus score rather than taking a risk? Or are you aggressive, bidding game every time it seems even remotely possible? Do you make weak, pre-emptive bids on any excuse? Do you have a hair trigger when it comes to doubling the opponents? Perhaps you fall somewhere in between super-conservative and wild.
A lot goes into determining one's style, and it is good to have one, even if you don't consciously decide on it.
An important part of developing one's style is comfort. If you don't mind going for numbers occasionally — even frequently — an aggressive style will make you a feared opponent. You will have some very big games to offset the disastrous sessions that will come when most of your maneuvers result in zeros.
Steady as She Goes
If you prefer a somewhat reckless style, be sure you have a partner who can stomach the bad games and enjoys throwing some curveballs himself.
The key is being consistent in your approach, whatever that may be. For example, you will face situations in which the opponents have put pressure on you with pre-emptive bidding after your partner has opened. You will find that you must either pass or bid game — no invitational bid is available and double is a poor third choice. You will be well served in these cases to try to take the same course of action each time you are forced to decide.
The last thing you want to do is guess what to do each time. Just do the same thing in all similar cases. If you try to guess and guess wrong, you could go on a losing streak of epic proportions. At least with a consistent approach, you will be right some of the time, perhaps even most of the time.
Being more aggressive when the opponents put on the pressure is probably the best way to go in terms of style. There will be times when it's right to push on, and on some occasions when it's wrong, the opponents will rescue you by bidding more themselves, providing a juicy penalty. If you bid confidently, you have handed the guess to them.