The news and advertising media give a lot of coverage to addiction — the lure of addictive substances and behaviors as well as the consequences of becoming addicted. Certainly it's not all bad news. Advancements in knowledge and treatment techniques is excellent news for anyone who struggles with addictions. But advertising and celebrity news, for instance, put a susceptible person in a position of daily having to make choices related to addictions. That can be a lot of pressure. The associations between glamour, entertainment, and addictions are present and unavoidable.