In today's highly competitive business market, you may have to take extra steps market, you may have to take extra steps to attract and keep customers. One of those extras may be extending credit to some or all of them. By letting customers purchase goods and services on account, you can encourage them to buy more from you without impacting their immediate cash flow. The trick is to do that without letting it have a negative impact on your cash flow. All it takes to impact on your cash flow. All it takes to do this successfully is a little caution and a lot of information.