With a new or small business, cash is absolutely the most important asset you absolutely the most important asset you can have. Without it in plentiful supply, your business simply cannot survive. Unfortunately, many business owners confuse profits with cash, thinking that if they're earning income it means they have money. That's not always true. Learning how to effectively manage your cash flow, especially in the early struggle-filled days, can mean the difference struggle-filled days, can mean the difference between success and failure for your company. This chapter will teach you what you need to know to come out on the winning side.